New gTLD Conference for Brands

One week from today, CADNA will be hosting an event about new gTLDs. The What’s at Stake: The Reality of ICANN’s New gTLD Program for Brands conference is designed to educate representatives from major brands about how ICANN’s New gTLD Program will impact their business, and also to spur specific changes to the new gTLD policy in order to make it less detrimental for brands.

Esther Dyson, Founding Chairman of ICANN, will deliver the keynote speech, and she will be followed by a series of panels that will address various aspects of the New gTLD Program. In addition to providing information, the speakers, who include domain strategy experts, marketers, advertisers and lawyers for major brands, will also discuss certain aspects of the Program that need to be improved, and how to work with ICANN to make those improvements. While it is clear that ICANN will most likely not repeal its New gTLD Program, the New gTLD Applicant Guidebook includes a provision that aspects of the Program can still be changed.

CADNA has been working with Judy Shapiro of engageSimply to plan this event. Judy featured the conference in an article she recently wrote for Advertising Age.

More details about the event can be found at You can also request an invitation by emailing

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